RADO watches

Imagine a surface without flaws. A surface of extreme purity and beauty. This was beginning of Rado.
In the years that followed Rado sought, and ultimately found, ways to transform its original vision into the tangible reality of watches.
A series of Rado timepieces celebrated today as icons of modern design.
Rado watches were rooted in their parent company founded in 1917, and adopted the name Rado in 1957. Known for their modern and sleek appearance, Rado watches put an entirely different face on the industry of fine watches. In addition, Rado has a diversified lineup of styles, and materials ranging from solid steel to ceramic, with finishes ranging from platinum to gold. With movements including quartz, chronograph, automatic, and a hybridised analog digital mechanism, Rado watches have solidified their place as one of the leading manufacturers of Swiss watches in the world. Elegance and luxury joins in their sophistication with their models boasting plentiful diamonds in exquisite designs.
These values are inherent in Rado’s research and in the design and manufacture of Rado products - watches whose soft and silky surfaces reveal the essential and enduring beauty of Rado’s high-tech hard materials.


For years Rado’s dream was to create the ultimate value in hardness:
10,000 Vickers, the standard set by natural diamonds.
Today, after decades of research, Rado uses advanced nano-technology to create high-tech diamond surface - and the hardest watch in the world.
Rado succeeded in transforming carbon into nanocrystalline diamond.
By recreating the atmosphere of the planet Jupiter in a furnace, Rado made it possible for a chemical mixture to create and accelerate the growth of particles into a thin coating of high-tech diamonds on hardmetal components.
The result: absolute hardness
A key design feature of all Rado watches is our use of high-tech sapphire crystals. Convex, dome-shaped, or faceted, they emphasize the dynamic profiles of Rado watches, extending the seamless continuity of bracelet and case to the glass.
Innovative use of metallization on the surface of the crystal lends additional distinction.
HARD METAL - 1,400 - 1,700 VICKERS
In 1962, only five years after the brand was launched, Rado astounded the world with a revolutionary product: the world’s first scratchproof watch.
Initially used as a tool in industry, hardmetal makes it possible for drills to penetrate the earth‘s crust without suffering any damage.
Rado introduced it to the watch industry, where hardmetal easily resists the hazards of everyday use - unlike steel, gold or platinum, materials that soon deteriorate and become marked when worn.
Rado makes extreme demands of the materials they use. Hardness alone is not enough: innovation, durability, brilliance and skin-friendliness are equally essential. In the mid-1980s, Rado engineers discovered a substance that fulfilled all these requirements, but had not been used in the watch industry before: high-tech ceramics. Extremely resistant, it had been applied in medicine, Formula-1 motor racing, and on the heat shield that enabled the Space Shuttle’s re-entry into the earth’s atmosphere. Rado’s pioneering application of this material led to the iconic Rado Ceramica watch.
For Rado luxury is not only about aesthetic perfection and the choice of exquisite materials but about the personal comfort it should add. Apart from substances that ensure durability Rado has developed high-tech materials that guarantee to achieve this goal. Rado watches are gentle on the skin and smooth on the wrist.